By the way thoughts

Digital marketing in the 21st century has reached almost every individual on this planet - as a subject, audience or as a marketer. In the remotest part of the earth, in the primitive area, digital marketers have made the residents a subject of propagation. Directly or indirectly, knowingly or unknowingly they have become a part of digital ecosystem. Surprisingly, few days ago, a parrot from Madhya Pradesh, India was in news for his hobby of watching bird videos on the mobile phone. This proves that digital advancements have affected and benefitted the society at large. In this digital age, digital marketing is a must. As an individual or a large corporate house, an NGO or be it a Government body, digital marketing is essential and effective to bridge the gap between a supplier and a consumer. In this digital age, remember each one of us is a brand and each one of us is a digital marketer!

The Asian continent has two neighbouring countries, that have been creating news  for more than 70 years. India Vs Pakistan, LOC or Cricket, war or sport. Both the nations have been trying to prove their dominance over the other. Politics and Media have flourished in these two nations because their citizens take pride in being Vs. Media takes complete advantage of the viewers emotion to ignite strong reactions by airing silly commercials and amplifying unnecessary news. For politicians Vs is an undying agenda to be in news and gain votes.  Making haterade a reason to feel happy or proud is in itself is unacceptable. These forced emotions are wrongly influencing young minds.  It is important that we take sports sportingly. Let's not dump haterade, let's generate positivity. Let's learn to look beyond...India Vs Pakistan. 

I am suffering from a severe throat infection which has severely affected my vocal cords. Hence, I am unable to speak. Any attempt to speak is nothing more than blowing air which, may sound like a whisper or just, nothing. So, my parents and father-in-law (FIL) are informed that I can’t speak. An instruction was given that at home all calls at the door and phone should be answered by anyone but me. Challenge 1 I am in the living room seated next to the telephone, which rang. Unlike, otherwise I would have answered the phone but today I had a problem, I couldn’t speak. Three, four, five times the phone rang but FIL didn’t come to answer and I was unable to call him (remember I couldn’t speak). Fortunately, he arrived to answer the phone. To answer the phone or get someone to answer the phone, could be a challenge was a though out of my radar until today. Challenge 2 (FIL is on the phone talking) “ Yes, Mangesh has gone to office. Yes, she is home. Yes, but she can

9 to 5, Monday to Friday, April to March, we work towards achieving goals professional and personal. We learn, we grow. Today between 9 to 5, I came across a new word from a random person - Spasibo. Spasibo sounded musical and interesting. Interesting stuff leads to action. Action to result. Result - I learned a new word. Spasibo random person and all those who have helped me take action. Spasibo (Thank you) for reading!

We are born and surrounded by digits; we live in the world of digits. They give us hope, they give us pain. They play tricks and change the game. After results are declared, digits can change the future. At the month end digits as sales-figure matter. Digits… a way to gain and lose weight. Digits is also… days left, till we meet again. More the digits in bank account, luxury becomes affordable all around.  Increasing digits make you wise and sensible.  Without digit life seems impossible. In digits we lie (ten mins away). In digits we shine (99 %). In digits we measure success (30% pay raise). In digital we celebrate (1 st , 18 th , 50 th , 75 th  birthday). With digits we connect better (binary language). With digits we increase in numbers… As you read and realise the world of digits we live in; please make a note of upcoming ‘Two Zero One Eight’ (2018). Make resolutions, make the most of it. With new hope, energy and positivity, welcome 2

Indeed it’s my story. I am the writer, the thoughts came to my mind. I penned it down. I am the receiver of critics and applause. It is my responsibility because; my story is a creative reflection of me. So, is my life and yours too!  Life is yours, take the responsibility and make it worth reading. Cherish and nurture it, to make it worth… applause. Go ahead…create a wonderful story. Good Luck!

You are lost my dear friend, come let’s find you; Burdened you are with responsibilities somewhere, come let’s find you. Lost in the rat race you are, come let’s find you; Lonely in the crowd you might be, come let’s find you. Aligning, suffering silently you might be fighting somewhere, come let’s find you; Focused you are achieving your goals, in success, we will find you. Happy with the world around, in joy, we will find you; In this journey called life, we will surely find you.

Celebrations few years ago were surely beyond pose to post. We met family and friends to share, care and celebrate the occasion. Time use to fly, while we were too busy catching up on each other. Contrary to those days, these days before the celebrations we check the current trend and make ourselves occasion ready. On the day of occasion we exchange greetings hurriedly and began to pose and click till our hearts content. Once we are happy with our  own  pictures we began to upload. The moments are cherished as the likes increases. The occasion is then well celebrated. This is how, we the current generation and few members of the older generation celebrate occasions - ‘pose to post’. Some might call it moving towards west, some might blame the new generation and some might say it is the making of an insensitive society. Let’s not play the blame game here. Let us move a little inwards, let’s call for a new generation lets be a part of society that celebrates togetherness, sprea

When I lost you, I was lost. Since then, life has been a catastrophe. I had expected it but, no amount of preparation prepared me to face it. Few more days, few more hours, and those three magical words; expectations haven’t come to an end to date; I fight with God every day. For the world, years hav e passed and memories have faded but my heart whimpers with each passing day. I lost you, to find…that you are so important to me, that I am so madly in love with you, that your love made me what I was and what I am today! I lost you but in me, you live today! In the way I act, in the manner I react, my thoughts guarded and decisions guided, it’s not me, it’s all you. Now I know…when I lost you, a part of me became you!

Life is full of surprises. Some good, some bad. With open arms we welcome happiness and trouble is always uninvited. My friend, this is life. We all know the fact…happiness is short, good friends are few and future, always unknown. As we walk on the curved path of life, cautious decisions, content mindset, curiosity to learn and empathy towards (at least) mankind will make life better. Tough times should be faced with right friends around; family as friends and friends as family. Here, we need to note that in life, more than once we will come across an uninvited friend. Remember, an uninvited friend is nothing but an invitation to trouble. So don’t leap for more, learn to say no, because decisions of today are shaping our tomorrow and affecting our present. Let’s pause while we walk. Let’s screen, filter and eliminate. Too many is not always good, nor required let’s get wiser. Let’s make sure, that an uninvited friend always remains uninvited.